20/04/2017 I'm on page 2!

Final check

Can't believe I made page 2. Perhaps all the effort paid off. 

I'm still number 1 when I target 'Creative Multimedia Programming Github'. 

Webmaster results: 22 clicks in total.

Analytics: 30 sessions on April 13. It has levelled off a but since then. 2 sessions yesterday April 19.

Audience are English speakers from mostly from Ireland and United States.

 

Cities. Mostly from my hometown of Shannon County Clare.

Dropped in rankings to page 5 19/04

I checked my ranking in incognito on Friday 15/04 in the afternoon and I was on page 2....later that day I checked again and I was on page 4.

I checked yesterday and I was on page 4. Today I am on page 5. Since I added extra keywords down at the bottom of my site, it seems to be erratic rankings.








I clicked into the full Analytics report and there is a lot more information there:

I had 38 sessions.

A session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or page views, events, social interactions, and ecommerce transactions. 

39.47% were new sessions.

15 new users. 

Bounce rate is 42.11%. 

Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing on to view other pages within the same site.

Average session duration is 2.21 seconds. 

Pinterest and new repository name 14/03/2017

I created a pin on Pinterest and pinned my website to it. Hopefully this will make a difference as I seem to have dropped ranking to page 4....this could be due to all the keywords I added today....the search engines could be reading these as spam/black hat SEO.




I finally did it. I finally changed the name of my GitHub repository. This is my final attempt to gain a higher ranking for now. Hopefully this will make a difference. My new github repository is:

https://k00223369.github.io/CreativeMultimediaProgramming/




I now need to change the name back to SEO....I can't find new name repository anywhere on rankings.

It's now back to https://k00223369.github.io/SEO/

13/04/2017

An interesting thing I read yesterday on https://moz.com/beginners-guide-to-seo was that the changes in SEO ranking may take days or even weeks to show up in ranking results. This was important because I really need to be doing all of the work now to reap the rewards by deadline day.

I checked my ranking again today. Still on page 3.

Webmaster results 13/04/2017:



Analytics results 13/04/2017:




Reading through https://www.tutorialspoint.com/seo/seo-tactics-methods.htm and find the Black Hat SEO interesting. Search engines are now advanced enough to spot Black Hat SEO.

"Always stay away from any of the above Black Hat tactics to improve the rank of your site. Search engines are smart enough to identify all the above properties of your site and ultimately you are not going to get anything." 

Also:

"No fancy stuff (Flash, Splash, Animated Gifs, Rollovers, etc.) unless absolutely necessary."

I also thought this was interesting:

"In general though, repeat your keyword in the document as many times as you can get away with, and up to 3-7 times in your list of metatags." 


http://backlinko.com/seo-techniques also had some interesting tips. Like the one where you use dead links in Wikipedia to link to your site. I personally don't want to do this for my site but it is a good tip for a business.

I also thought about setting up a Facebook business page and using the admin features to follow the progress and activity on my website but that is not in line with the brief we were given for this project so I will leave that out.

https://www.shoutmeloud.com/on-page-seo.html writes that 'content is king' and 'You should keep the keyword density around 1.5% percent with a mix of LSI keywords.' 

 The LSI Graph/Keyword Generator is an interesting tool. I entered the words 'Creative Multimedia Programming' in and it came back with many results. I will try and incorporate more of these words into my site.



I added a whole new panel to incorporate as many LSI keywords as possible. I also put the word 'programming' through the generator as I found out that this word holds the most weight when it comes to clicks. I will push new changes up to GitHub now.

Different browsers

I searched Google 'Creative Multimedia Programming' in Safari, Incognito, Firefox and Chrome. The results don't differ too much between browsers. I am on page three still in all browsers.


Reading through https://moz.com/beginners-guide-to-seo

finding it interesting that we should use hyphens to separate words in a url:

"Use hyphens to separate words Not all web applications accurately interpret separators like underscores (_), plus signs (+), or spaces (%20), so instead use the hyphen character (-) to separate words in a URL, as in the "googlefresh-factor" URL example above."

Also learning that using absolute links is useful to combat scrapers.

I also learned that Key Performance Indicators are important.

Webmaster tools 12/04/2017

Google Analytics



Crawl Errors Report

No crawl errors


Manual Penalty Review

No manual webspam actions found





Algorithm Updates

If used the Panguin Tool to check traffic levels against known algorithmic updates.



Site Speed and Performance

I tested it out on GTMetrix.com. These are the results: 

Still working through Bruce Clay's checklist 12/04/2016

Text Navigation

There is text navigation. I am not using any Javascript or Flash in my site. 

Sitemaps

We added the XML sitemap in class.

I have added a new HTML sitemap now also:

Robots.txt

I just added a robots.txt file to my local root folder.


Keyword Strategy and Research

The keywords I am targeting for this project are 'Creative Multimedia Programming.'

I used Bruce Clay's version of SEOToolSet Keyword Suggestion Tool. These were the results. It looks like the word 'Programming' has the highest click-through-rate.

Linking Strategy

I have tried to keep links as natural as possible and not link to anything unnecessary.

I linked all the links in my sitemap correctly now. I'm not trying to cram my site full of any unnecessary links.  

Server Configuration

I used Bruce Clay's free 'Check Server Page Tool' and all seems to be ok with it.




Static URLs

Bruce says "Complex, dynamic URLs could be a problem. If your URLs have more than two query string parameters and/or dynamic pages aren’t getting indexed and/or you have a lot of duplicate content, consider converting them to static URLs."

I don't have any duplicate content in my site. It is original content for the most part with links to related external resources. 

Static Content on Home Page

All of the content on the home page will stay the same. I will not be updating it in any way. 

No SPAM Tactics

I have read over below guidelines and I believe that my website is in line with these: Google Webmaster Guidelines, Bing Webmaster Guidelines and Google accepts for SEO.







Duplicate Content

I did a search in CopyScape.com and no results were found. Therefor I believe that I do not have duplicate content.