Dropped in rankings to page 5 19/04

I checked my ranking in incognito on Friday 15/04 in the afternoon and I was on page 2....later that day I checked again and I was on page 4.

I checked yesterday and I was on page 4. Today I am on page 5. Since I added extra keywords down at the bottom of my site, it seems to be erratic rankings.








I clicked into the full Analytics report and there is a lot more information there:

I had 38 sessions.

A session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or page views, events, social interactions, and ecommerce transactions. 

39.47% were new sessions.

15 new users. 

Bounce rate is 42.11%. 

Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing on to view other pages within the same site.

Average session duration is 2.21 seconds.